Over the past few years, content marketing has seen a surge in popularity online. The problem though is that not everyone truly understands the power of this relatively new digital medium. Many companies and even a fair amount of Internet marketing “gurus” still think that it is important to stuff keywords into content and churn out a high volume of low quality content to increase brand exposure and SEO. The truth is that this is not at all what content marketing is about. In this post we will shed more light on content marketing and show some information that should be eye opening in terms of the importance of content when it comes to your brand and your online presence.
Goals Of Content Marketing
When it comes to content creation, there are 3 goals which most companies are attempting to achieve through their online content.
- Lead Generation – Compelling content is an extremely effective way of generating leads for your company. Unfortunately, lead generation alone is not enough to gain customers. It is important for companies to use compelling and catchy content throughout the entire sales process from lead generation all the way through to customer acquisition.
- Brand Awareness – Building an effective brand is almost all about perceived perception – much of which occurs online. Content marketing can allow you to show what is important about your product or services and why you should be the company of choice for your customers.
- Customer Acquisition – Sales professionals often refer to the sales funnel which is the process of gaining a lead and turning that lead into a customer. Strong content is one of the top ways that companies can convert leads into actual customers.
It’s All About Your Audience
You can have the most compelling content, but if you are not reaching your target audience, all of that work will be for nothing. Aligning your content with where your customers are in the buying process will lead to more customers that are well connected to your brand and may even share their love for your products or services to their online followings.
Create A System To Manage Your Content Creation
As business owners, it can be difficult to carve out the time needed to craft content which will be appreciated by customers. This is why it is often beneficial for companies to align with Internet Marketing companies that have a well vetted process when it comes to content creation.
Join Forces With Savior Image Web Design For Your Content Development
So, you’ve made the decision that you need to beef up your content, but you are not sure where to start? Well, at Savior Image Web Design we offer a full suite of writing services to help you with your online and offline content needs. Give us a call today at (586) 524-8255 so that we can setup a free consultation to analyze your content and other website design needs.